Bio
Nico Bernaudo is an Argentine filmmaker, writer and creative with over fifteen years of experience in advertising. His work in the industry has spanned brand strategy, audiovisual production, and narrative development worldwide. He spent his career thinking about desire, consumption, and the ideas and stories to make both happen.
Jonathan Ramírez is a Colombian creative with more than 17 years of experience in advertising. Throughout his career, he has developed a deep passion for audiovisual production and storytelling through his lens. His work focuses on portraying real life in a natural and human way, finding powerful stories to tell through his mind.
Author's note
Some time ago, I got to know a man who had spent 20 years in prison. Of everything he told me, what struck me most was his surprise at seeing how differently people behaved when he got out:
Everyone walked around with a device in their hand, their phone.
La Gloria is a story about the influence of technology on human behavior.
How much have we changed in the last 30 years?
We might not notice it, but we have changed and we are still changing.
We behave differently, just like Gloria does when she meets this new technology.